Spring Shopping Festival

Much more than shopping.

Client

Viladecans The Style Outlets - Neinver

Project

Comunicación y Marketing Experiencial / Relaciones Públicas

Attendees

16.240

The idea

We created Spring Shopping Festival to provide a formal welcome to spring at the Viladecans The Style Outlets. We wanted to show that this festival could be about much more that shopping through a packed programme for a varied public, with different spaces and activities related to fashion, technology and gastronomy. And music, of course! The music group La Dinamo provided a mobile show on bicycles through the centre! A wide array of activities encouraged the fans of Viladecans to shop till they dropped: simulator games, VR goggles, fashion makeovers, gastronomic tastings, kid’s percussion workshops, story telling and robot races.

Location

Viladecans, Barcelona

Tags

Experiential communication and marketing, public relations