Spring Shopping Festival

Much more than shopping.


Viladecans The Style Outlets - Neinver


Comunicación y Marketing Experiencial / Relaciones Públicas



The idea

We created Spring Shopping Festival to provide a formal welcome to spring at the Viladecans The Style Outlets. We wanted to show that this festival could be about much more that shopping through a packed programme for a varied public, with different spaces and activities related to fashion, technology and gastronomy. And music, of course! The music group La Dinamo provided a mobile show on bicycles through the centre! A wide array of activities encouraged the fans of Viladecans to shop till they dropped: simulator games, VR goggles, fashion makeovers, gastronomic tastings, kid’s percussion workshops, story telling and robot races.


Viladecans, Barcelona


Experiential communication and marketing, public relations