Tarraco Desert Camp

Discovering road vehicles in the desert.

Client

Seat

Project

Relaciones Públicas

Attendees

96

The idea

In order to present the new SEAT Tarraco to journalists we wanted to put the focus on the technology behind the 4x4 and its off road potential. And while we were at it we decided to do it on a grand scale: by bringing the challenge to the desert. Together with the Jordi Gené driving school we designed an experience that would take advantage of all the possibilities that the setting presented for trying out all the features and possibilities of each vehicle. The journalists were organised in small groups over 10 days to learn as much as possible with incredible test drives on the Sahara dunes and off road tracks. They also enjoyed different activities that included a camel walk and a night spent in a haima (a desert tent). An unforgettable media presentation!

Location

Morocco

Tags

public relations