Mountain T-Roc Adventure

A new mountain ski race.

Client

Volkswagen

Project

Sportive event

Attendees

120

The idea

Volkswagon wanted to carry out an action that would help promote the new T-Roc SUV and show how it can adapt to all terrains. To do so we created Mountain T-Roc Adventure, a mountain ski race for couples that was to take palce around the mythical La Molina ski station, which was where the first competition in this sport was ever held in Catalonia back in 1927 with the Travessa Puig d’Alp-Puigllançada. The race combined a high resistance route with numerous ups and downs with a final sprint zone that tested the skills of the skiers. During the weekend all the participants were afforded the opportunity to try out the T-Roc and put it to the test in the snowy conditions as well as enjoying a village and winning prizes provided by Salomon y Suunto.

Location

Ski Station La Molina

Tags

event sports, public relations, T-Roc