Mountain T-Roc Adventure
A new mountain ski race.
Client
Volkswagen
Project
Sportive event
Attendees
120
The idea
Volkswagon wanted to carry out an action that would help promote the new T-Roc SUV and show how it can adapt to all terrains. To do so we created Mountain T-Roc Adventure, a mountain ski race for couples that was to take palce around the mythical La Molina ski station, which was where the first competition in this sport was ever held in Catalonia back in 1927 with the Travessa Puig d’Alp-Puigllançada. The race combined a high resistance route with numerous ups and downs with a final sprint zone that tested the skills of the skiers. During the weekend all the participants were afforded the opportunity to try out the T-Roc and put it to the test in the snowy conditions as well as enjoying a village and winning prizes provided by Salomon y Suunto.
Location
Ski Station La Molina