Meeting Honda dealers

¡Electrify and sporty!







The idea

For its meeting with its car dealership owners Honda chose Bilbao as a venue, which had recently been recognised as Best European City 2018. The meeting which would last one day was very special and not only because the sun came out for the whole day right at the heart of Euskadi, but also because it coincided with the 30th anniversary of the firm arriving in Spain, and because it was held at the Azurmendi restaurant, run by prestigious chef Eneko Atxa. This important complex which is fully committed to sustainability practices became the best metaphor for the Honda brand’s commitment to the future. We created a plenary session at which we surprised the attendees with a wine tasting activity and a visit to the Gorka Izagirre winery; we finished the proceedings with a dinner at the restaurant itself where everyone enjoyed dishes of the highest gastronomic quality.