La Festa del Mar

Official re-opening of a shopping centre

Client

Centro Comercial Diagonal Mar - DWE

Project

Re-opening

Attendees

5000

The idea

After 17 years of activity the Diagonal Mar Shopping Centre decided to reinvent itself. A significant investment had been made in audio-visual technology for the central atrium space where a second opening that would showcase all its potential was organised. To do so we created the Festa del Mar, or Festival of the Sea, a multidisciplinary event that succeeded in immersing attendees into the maritime spirit. Well known actors Bruno Oro and Clara Segura were the masters of ceremonies at the audio-visual show that took place at the atrium, where Hansel Cereza, one of the Fura de Baus founders, helped create a stage setting that grabbed everybody’s attention. After exploring the under sea world next came dry land, the Terraza del Mar where performances by Sense Sal and Bombai kept everyone entertained, and there was even a correfoc (a procession involving fancy dress and fireworks) laid on by Els Comediants. And the night ended on a high: with a musical-firework display to make sure that the whole city knew about the official re-opening!

Location

Centro Comercial Diagonal Mar

Tags

Design of experiences, Experiential communication and marketing, public relations, Shows