World Sight Day 2018

Fighting for equal opportunities

Client

Boehringer Ingelheim

Project

Acciones RSC

Attendees

Más de 1400

The idea

Every year on World Sight Day pharmaceutical company Boehringer Ingelheim shows how to create a future with passion. This year we decided to put the focus on those who are defining the future, the children, and we created a happening that would help more than 1,800 boys and girls from 8 highly challenged schools. We organised a voluntary action where we created more than 72 separate activities and workshops going on simultaneously provided by attendees. In addition 260 volunteers were asked to redecorate part of the schools so that all of the students, no matter what school they were from had the same opportunities.

Location

8 schools around Barcelona

Tags

Corporate social responsibility