Deluxe, by Lidl
A pop-up restaurant within a cinema
Premios
Plata al mejor evento Mejor evento de RRPP / patrocinio y Plata a la mejor Decoración en los Premios Eventoplus 2017
Client
Eventisimo/Lidl
Project
Product launch
Attendees
More than 1250
The idea
Over four days, together with our associates at Eventisimo we converted the Cine Capitol located in Gran Vía Madrid into a Pop-Up restaurant for the relaunch of the Lidl Deluxe range of products during the Christmas campaign. Chef Sergi Arola, with a Michelin Star, who is responsible for assessing the majority of Lidl’s Deluxe products, designed a special menu made exclusively from the range’s ingredients: for just 10 Eur. open to anyone to make a reservation for the restaurant and enjoy a meal that was within reach of all pockets. The entrance tickets soon ran out taking in more than 10,000 Eur. that was then donated to Help in Action.