Deluxe, by Lidl

A pop-up restaurant within a cinema


Plata al mejor evento Mejor evento de RRPP / patrocinio y Plata a la mejor Decoración en los Premios Eventoplus 2017




Product launch


More than 1250

The idea

Over four days, together with our associates at Eventisimo we converted the Cine Capitol located in Gran Vía Madrid into a Pop-Up restaurant for the relaunch of the Lidl Deluxe range of products during the Christmas campaign. Chef Sergi Arola, with a Michelin Star, who is responsible for assessing the majority of Lidl’s Deluxe products, designed a special menu made exclusively from the range’s ingredients: for just 10 Eur. open to anyone to make a reservation for the restaurant and enjoy a meal that was within reach of all pockets. The entrance tickets soon ran out taking in more than 10,000 Eur. that was then donated to Help in Action.


experiences, launching, marketing, training